Email marketing is important because it allows businesses to directly connect with their target audience. It’s a cost-effective way to reach many potential customers, drive website traffic, and increase sales conversions. Email marketing also fosters customer relationships, providing a personalised experience and allowing businesses to tailor their messages to specific audience segments.

Finally, it’s a measurable marketing strategy, enabling businesses to track open rates, average click-through rates, and conversion rates to refine their email campaigns for better results.

Email marketing can give you a massive return on your investment, you just need to know how to do it. The best email marketing services for small businesses give you everything you need to get the most out of the amazing opportunities email marketing can give you. 

So, to answer your question, is email marketing worth it? Absolutely!

eCommerce email marketing is a highly effective way of engaging your audience. Email marketing allows you to connect with prospective clients, nurture and engage them and then convert them into customers, and loyal patrons.

Email is vital for certain marketing strategies. It is crucial for inbound, content, account-based marketing, and beyond.

With email, you can add a more personal touch than you can with any other kind of marketing channel, connecting with your customers on a whole new level

With the potential to earn an ROI of $36 for every $1 spent, email marketing is one of the most cost-effective marketing tools out there. No matter your industry, you can benefit from a great email marketing strategy.

Shoppers who receive strategic emails spend 138% more money on average than first-time customers

That all depends on your industry. For e-commerce, you can send a daily email, especially if you’re running sales. Service-based businesses are better off sending anywhere from once per week to once per month. You don’t want to overwhelm your audience or your open rates and click rates will plummet.

Email segmentation allows brands to send more personalized and relevant content to their customers, which helps to decrease the number of unsubscribes and increase both open-rate and click-rate. List segmentation also helps to gracefully and effectively move users down the marketing funnel. For example, new subscribers should always receive welcome emails and other general information emails to help build brand awareness.

Then, brands can start sending them more personalized emails based on product interests and engagement. Only after they have come to know and trust your brand will users become paying customers.

Email marketing doesn’t work for every business – but it’s still important for most businesses. Your blog can easily help feed your newsletter content. Ultimately, it’s just another touchpoint for your clients and a chance for them to see your name!