With reverse email append, we add company names, decision-makers names and job titles, postal addresses, telephone numbers, fax numbers and more to your marketing database – it’s the exact opposite of appending emails.

We offer reverse email appending on B2B, school, and public sector contact and marketing databases.

The cost of our email appending service (or reverse email append service) depends on the volume of data which needs to be processed and the amount of information we’re able to add to your database.

Your account manager will be able to provide you with a full count and quote when you contact us and after our data team has run a preliminary assessment.

The best practices for email appending (and reverse email append) are focused on the following two areas:

• the quality of the databases which are used to cross-reference against the databases you provide us with and
• the commitment of an email appending service provider to confidentiality.

Our data team is fully conversant with all applicable laws surrounding the gathering and processing of information pertaining to decision makers acting in their professional capacity.

Second, most of the databases we’re sent contains genuine supporting information of value to our clients – ordering details, call handler notes, and so on. It’s absolutely imperative that the confidentiality of this data is respected and protected. Following the completion of our work for you, your database(s) is/are removed in its/their entirety from our systems for further protection.

Yes – we have an in-house telemarketing team who can verify and append email data in live conversation with decision makers. At the same time, we can also pitch your products and services to those decision makers and we can gather general and specific market intelligence when on the phone.

Yes. As we offer accuracy guarantees on the B2B email database and public sector email addresses we sell to clients, we also offer accuracy guarantees on the quality of contact information on our email appending service.

The best email appending services always observe and align to applicable legal and ethical guidelines to protect both the client and the decision makers with the companies and organisations they’ll be contacting.

Under GDPR, it is illegal to contact sole traders and partners within unincorporated partnerships without their explicit consent and a valid reason under the legislation even for business purposes. We will not append the email addresses of unincorporated businesses to your email address.

We will also seek assurances from you that you will only send marketing information on products and services to the decision makers whose email addresses we append or verify which benefit the organisations they represent and work for.

As an example, we would not append email addresses to a database for an insurance company if they intended to use those email addresses to sell life insurance because the insurance policy they sell does not directly benefit the business or organisation.

However, we would append and verify email addresses if an insurance company intended to use the email addresses to market key person insurance or public liability insurance, for example.

Email marketing doesn’t work for every business – but it’s still important for most businesses. Your blog can easily help feed your newsletter content. Ultimately, it’s just another touchpoint for your clients and a chance for them to see your name!