Quantitative Research: Beyond surveys and questionnaires
How do you know what customers think and feel?
Quantitative Research can find out what people think, what opinions they have and if they act in a particular way. It employs surveys, questionnaires and analysis across a target market. The findings are drilled and analyzed to arrive at meaningful data. That paves the way for companies to make informed business decisions.
Some of our Quantitative Research models include:
- Usage and Attitude Research
- Competitive Analysis with 360o Approach
- Concepts & Products Testing
- Advertising Research
- Brand Evaluation Research
- Communications Planning
- Market Assessment
- Tracking Research
- Pricing Research
- Acquisition Research
Qualitative Research: Gain direct access to the customer’s heart
Understanding the dynamics of a market is a difficult job. And understanding consumer behavior is even more difficult. Qualitative Market Research attempts to unearth and understand both. By conducting in-depth interviews and focus groups with small group of respondents, it tries to capture the respondent’s thoughts and feelings.
Benefits of our Qualitative Research:
- Quick Information
- Real life responses
- Insights beyond statistics
- A more human approach
- Listen to the voice of the customer